About
Twenty years of running operations that break if nobody is paying attention. Ten of them building the software to stop that happening.
I founded Blue Monster LLC in 2015 and ran it for the next decade — an Amazon wholesale business that grew to $20 million a year and north of $100 million in lifetime sales across more than twenty-four thousand products. Real inventory, a real warehouse, real problems.
At that size, anything you do by hand will eventually bury you. I found that out the hard way watching a warehouse manager spend four hours with a clipboard working out which cases of product were oldest. He made $25 an hour. He did it every week. For one product line out of two hundred.
So I built something to do it instead. Then I kept going, because the software I actually needed did not exist at a price I would pay. The warehouse system I wrote ran that company for eight years — fifty modules covering receiving, picking, packing, returns and compliance.
I run twenty-two vendor accounts and around five thousand products on a system I built and maintain myself, with live data pipelines and a stack of tools that replaced five separate software subscriptions. That is the day job, and it is where I learned most of what I know about making a business run without a person holding it together.
Before all of it I was the general manager at Archie Moore's in Derby, running point-of-sale across five locations and opening the sixth on my own. That is where I learned what a small business actually feels like from the inside — including the part where you are the one doing everything nobody else wants to do.
A contractor was at my house looking at my septic tank and we got talking about the parts of his week that have nothing to do with the work he is good at. Missed calls. Estimates he forgot to chase. Invoices he handles on Sunday nights. He said other guys have it worse.
That conversation is genuinely why this page exists. The problems he described are the same problems I spent ten years solving at a larger size, and they are eminently fixable.
I have not built this for a septic company before. If you hire me now you are early, and I will be learning the specifics of your trade while I build. I would rather say that up front than have you find out later.
It is also the reason the first few builds are priced the way they are. I want the case studies, and the only honest way to get them is to do good work cheaply for people who will tell the truth about how it went.